News Release: April 22, 2022


Hawaiian Electric, Hawaii Energy launch ‘Power to Change’ campaign on Earth Day, urging conservation

Campaign asks residents, businesses to take energy-saving steps

Honolulu, Hawaii – To mark Earth Day, Hawaiian Electric and Hawaii Energy are urging customers to save energy, money and the environment as part of their “Power to Change” campaign.

Hawaii Energy and Hawaiian Electric have partnered to encourage residents and businesses to think about their energy use and take steps to consume less. Reducing energy use is especially important during the evening peak from 5 to 9 p.m., and customers are urged to shift energy use to daytime hours when renewable energy is more abundant.

“Small energy-saving changes can make a big impact when we all do it together,” said Shelee Kimura, Hawaiian Electric president and CEO. “Whether it’s powering down a computer or using fans instead of the air conditioner, we urge you to take action to help stabilize your electricity bill and build a more sustainable Hawaii.”

“Earth Day is the perfect time for residents and businesses to take stock on how much electricity they use everyday,” said Caroline Carl, Executive Director of Hawaii Energy, the state’s Public Benefits Fund administrator focusing on energy efficiency education and clean energy initiatives. “The beauty of conserving energy is it can be simple and inexpensive — you don’t need to purchase expensive equipment or spend a lot of money to make an impact. Hawaii Energy even offers rebates on energy-efficient measures, like lighting and air conditioners, that can help to lower energy bills.”

To kick off the campaign, the “Power to Change” sweepstakes launches today, with customers able to enter daily by pledging how they will change their daily energy habits at Energy-saving prizes such as smart power strips will be awarded, with a grand prize provided by Hilton Hawaiian Village Waikiki Beach Resort – a three-night stay in the resort's exclusive Alii Tower.

For more information, visit For Hawaii Energy programs and rebates, go to

  • Replace regular incandescent light bulbs with Light-emitting Diode (LED) bulbs
  • Use fans instead of air conditioners, or raise the thermostat to 78 degrees.
  • Reduce the use of anything that generates heat – water heater, oven, clothes dryer, stove. Consider a heat pump water heater, now available with a $500 rebate from Hawaii Energy – it could cut your bill by up to 40%.
  • Use smart plugs or unplug electronics when not in use, including computers, printers, cable boxes, game devices, chargers.
  • Shorten showers: Cutting two minutes per shower could save up to 463 kilowatt-hours and $139 per year.
  • Fix leaky faucets. A leaking hot water faucet wastes up to $79 in energy costs per year.
  • Wash clothes in cold water. Switching to a cold-water cycle for two loads a week can save $68 per year
  • Consider rooftop solar. In addition to tax incentives, Hawaiian Electric is offering cash incentives through its Battery Bonus program to Oʻahu customers who install battery storage
  • Shared solar will soon be available for customers who can’t put panels on their own roof but want to share in the savings and contribute to Hawaii’s clean energy transformation.


Media Contact:

Angela Behm
Stryker Weiner Yokota
(808) 523-8802